Performance creative for financial brands
Fintech ads that
earn their spend.
We turn financial products into ads people understand, trust and act on. A setup fee to start, then a percentage of the ad spend behind our creative. Your media team decides what runs and what scales.
Selected work
Financial products. Fresh creative.
Creator ads, product explainers, motion, statics and memes. Built around a clear reason to stop, watch and act.
Selected work created for Wise, Coinbase, Ramp and Square by creators in our network.
Wise · Money transfers
A personal story about moving money
Wise · Money transfers
Paying tuition overseas
Wise · Money transfers
Multi-currency accounts, explained
Coinbase · Crypto
A clear reason to make the first move
Coinbase · Crypto
From signup to first purchase
Coinbase · Crypto
“Your Way Out” brand cutdown
Ramp · Business finance
The corporate card benefit in six seconds
Ramp · Business finance
Startup perks for founders
Ramp · Business finance
Turning press coverage into paid creative
Square · Payments
Less admin for restaurant owners
Square · Payments
Kitchen operations, made visible
Square · Payments
Invoicing in action
Why us
We know how to earn attention. We built our business on it.
Jordi Koalitic · followers
47K36M+
Before Bullcase, Pedro led the social and content strategy that helped grow Jordi Koalitic from 47K to 36M+ followers, generating billions of views.
Projects for brands including
01
We developed the concepts, formats and creative behind that growth, with projects for brands including Meta, Xiaomi, Pepsi, Lamborghini and FC Barcelona.
02
Bullcase brings that experience together with creators who have produced paid creative for financial brands.
We bring the ideas, direct the production and use performance data to decide what comes next.
Creative that gets attention. A process built to turn it into action.
Case studies
The creative. The thinking. The results.
Previous work by creators in our network for Wise, Coinbase, Ramp and Square.
Wise
Make moving money feel personal.
International transfers become easier to understand when you show why someone needs one.
The creative combined personal stories, overseas tuition payments and straightforward product explainers—giving each ad one recognisable situation and one clear benefit.
Results
28%
Lower customer acquisition cost
39%
More first completed transfers
640
Creative variants tested over 14 months
Explore the case →
The challenge
Make an international money product immediately relevant across different audiences and reasons to transfer.
The approach
Start with the moment: paying tuition abroad, spending overseas or managing money across currencies. Use the creator’s story to establish relevance, then show how Wise helps.
Testing explored different hooks, use cases and calls to action, with new variations built around the strongest concepts.
What made the creative work
A concrete money moment gives people a reason to care before the product explanation begins.
Coinbase
Give curiosity a clear next step.
Getting someone’s attention is only the beginning. The creative needs to help them understand what to do next.
These ads combined app demonstrations, short onboarding edits and brand storytelling to make the journey toward a first trade easier to follow.
Results
24%
Lower cost per first funded trade
19%
Higher KYC completion
520
Creative variants tested over 12 months
Explore the case →
The challenge
Turn initial interest into action through a journey that includes signup, verification and a first funded trade.
The approach
Build each ad around one next step. Show the product in use, explain the action clearly and give viewers a reason to continue.
Short product edits answered practical questions, while brand cutdowns added a different way into the product.
What made the creative work
Specific demonstrations helped reduce uncertainty at the points where people needed to act.
Ramp
Put the business benefit first.
Finance teams hear plenty of software promises. These ads led with something concrete: cashback, useful startup perks and less time spent managing expenses.
The creative mix ranged from six-second benefit ads to longer edits built around external credibility.
Results
31%
Lower cost per qualified demo
47%
More sales-qualified leads
480
Creative variants tested over 15 months
Explore the case →
The challenge
Make a broad financial operations platform relevant quickly enough to earn attention from busy business buyers.
The approach
Give each ad one job. Lead with a specific card benefit, a founder-relevant offer or a clear piece of supporting evidence.
Adapt the opening message to the audience, then test variations of the strongest ideas.
For the featured press interview, the creator’s role was adapting existing footage into an ad.
What made the creative work
A specific financial or operational benefit gave buyers a clear reason to keep watching.
Square
Show a better working day.
For a merchant, the product matters because of the job it helps them do.
These ads put Square inside everyday business moments: taking payments, managing a kitchen and sending invoices.
Results
26%
Lower merchant acquisition cost
34%
More activated merchants
580
Creative variants tested over 16 months
Explore the case →
The challenge
Speak to different businesses without relying on a broad message that feels relevant to none of them.
The approach
Show the tools in the setting where they’re used. Pair merchant footage with clear product demonstrations, then adapt the hook and call to action to each business type.
What made the creative work
Recognisable tasks made the benefit tangible. Viewers could see where the product would fit into their own working day.
What we deliver
Fresh concepts. Built to test. Ready to scale.
Creative strategy and production for Meta and TikTok, working alongside your media team.
01 — Creative strategy
Find the reasons people act.
We learn your product, customers and acquisition goals. We review existing creative and develop new angles around why people buy, what makes them hesitate and what they need to understand.
02 — Creative production
Turn those ideas into ads.
We match creators to your audience and handle briefs, scripts, production, editing and delivery.
Your media team gets new creative to test across creator ads, product explainers, motion, statics and memes.
03 — Compliance coordination
Get the claims right before the shoot.
We work with your team to establish approved claims, required disclosures and language to avoid.
Scripts go through your review before production, so feedback happens while changes are still easy to make.
04 — Testing and iteration
Give every round a reason to improve.
We review performance with your media team and use the findings to guide the next batch.
That means new concepts to explore, alongside fresh hooks, edits and variations of ads already working.
How we get paid
A setup fee. Then we earn as you scale.
01
A setup fee to start.
This covers learning your business, reviewing past performance, aligning with your compliance team and producing the first batch of creative.
We agree on the scope, deliverables and production costs upfront.
02
A percentage of spend behind our creative.
After setup, our ongoing compensation is a percentage of the ad spend running through the creative we produce.
Your media team controls what runs, what stops and what scales.
As you put more budget behind our creative, we earn more.
The team
Organic attention is the hard part. We’ve already earned it.
On organic, nobody has to watch. No budget buys the view. Every second of attention is earned by the creative alone.
That’s how our team built an audience of 36M+ followers and billions of views. It’s public, and it’s the hardest proof there is that we know what makes people stop.
Paid creative is the natural next step. The reach is bought, so the creative decides whether it turns into customers.
Organic
No budget buys the view. The creative has to earn every second.
Paid
The budget buys the view. The creative decides what it’s worth.
36M+ followers
Billions of views
All organic
Not another agency
A tight, elite team of creators.
No bloated account teams. No handoffs to juniors. A small group of creators who know how to get attention, and how to turn that attention into business results.
01
Attention
We know what makes people stop scrolling. We’ve proven it at a scale few creators ever reach.
02
Results
We turn that attention into signups, funded accounts and qualified demos, not just views.
03
Close
We work with a limited number of financial brands at a time. The people on your calls are the people making your ads.
Straight to Pedro, founder
Let’s build your bull case.
Tell us what you’re building and what you spend on ads.
We’ll talk through what you’re testing, where creative is getting stuck and whether Bullcase is a fit.
Prefer email? [email protected]
Pedro replies personally within one business day.